The Way We Alienate Ourselves On Social Media

The Way We Alienate Ourselves On Social Media

For the past few days, I’ve been stuck trying to understand social media and online marketing and, in doing so, have been bombarded with technical ideas on how to grow a blog through the use of search engine optimization, Google Analytics, keyword tools, and hashtags.  I was seeing social media platforms as an almost mathematical arena instead of an actual social environment consisting of people.  Unfortunately, that’s the information that’s out there and seeing that that was what most websites pertaining to the creation of a brand or the development of a website preached, I took it as truth, put on my blinders and was ready to drill out the content necessary to rank my website on search engines in the hopes that people would indirectly find my books.

From what I heard, it would take six months to even begin seeing website exposure.  From a friend, he said a year.  From what I heard from reading books by great minds, great business people, and historical entrepreneurs was that it could take up to three years of grinding and pushing, seeing no results, but holding onto the belief that things will change and eventually, they would.  But, it turns out, my treatment of social media marketing and becoming a public figure known for my artistic work in creative writing would have been much delayed if I saw social media platforms as a place to drive traffic and not a place to meet and socialize with actual people.

This morning, as I searched for what the top primary social media platforms are, I came upon an article by Nick Thacker from Write Hacked.  In the article, he outlines not only how to use social media in 2017, but how to use social media as an author in 2017.  He treats twitter the way it should be treated: as a social environment, like a reunion.  The way that he described it reminded me of the way we treat people at parties.  There are people who want to constantly talk about themselves who end up alienating themselves, and there are people who give value to other people.  The people who give value to other people, who laugh at other people’s jokes, ask for their opinions, who are listening, who offer someone a beer, those people gain a connection at a party and leave with friendships.

To be honest, I don’t know if that’s the way twitter or facebook works, but I understand that that’s how real life works.  It hasn’t been a long time since I read Nick Thacker’s article.  It’s been about an hour since I tweeted him, thanking him for the advice.  I am not a measure of whether or not it does or doesn’t work, it could very well not work.  But, I feel that it’s a way in which people should treat each other on these social media platform.  It is an issue everyone sees in everyday interactions: everyone is just waiting to give their opinion and only their opinion.  It’s becoming the route that many entrepreneurs, brand promoters, authors, and artists are using these social media platforms and after a while it has just become alienating.


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